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The Differences between CRM & ERP

2019-07-26


Wukong CRM | The Ideal CRM for Your Success

 

Customer relationship management (CRM) and Enterprise Resource Planning (ERP) are systems developed for higher profitability and better operational efficiency of enterprises. These two systems have many similarities in some ways and many people cannot figure out their differences. To find out the better solution for your business, this article will reveal the differences of CRM and ERP.

 

Lets introduce their definitions firstly.

CRM is a technology to help you manage all areas of your business in one platform. CRM system is customer-centered and provides better relationship between companies and customers. A professional  CRM system helps you to to track customers and leads, manage and develop all your customers and opportunities, which not only enhances sales efficiency but also customer satisfaction.

ERP is a a financial and operations system for improving the efficiency of business processes. At its core, an ERP system is a database management system, creating and managing a database of business processes. Companies can use it to collect, store, manage, and interpret data.

Differences between CRM & ERP


Management Philosophy


                       CRM

                        ERP


Customer-centered



 Efficiency-centered


Record and store every piece of information regarding customer interactions


Improve business efficiency and quality; reduce overheads and cut costs


Improve efficiency, increase deals  more accuracy with customer data


 Streamline and automate business operation


Focus on sales side of business


 Focus on company side of business



Different Activities



CRM

ERP


Manage leads, customers, opportunities and contracts



Supply chain and distribution process Management

Track your customers automatically


Automate employee life cycle

Streamline sales processes

Reduce redundant tasks

Create reports automatically

Standardize critical business procedures


reports related to various fields of your business


Manage Human resources

Tag customers and tasks with different priority

Facilitate better project planning





Actually, CRM and ERP are tightly connect with each other. CRM enhances the productivity and efficiency by bringing better customer experience and accurately locating prospects. ERP helps companies to seamlessly integrate different departments and projects. ERP provides a large quantity of data for CRM database and the analysis report of CRM help ERP make wiser decisions. They improve enterprises profitability from different aspects. Companies that combine and give play to their strong points will succeed both the market and customers.

 

 


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